Product Lifecycle Management. Features of the brand life cycle.
Price change strategy and tactics.
Pricing policy for new VS existing products.
Construction of sales channels.
Tools and mechanics to increase sales.
Communication of a strategic idea. Strategic messages for target audiences.
Integrated marketing communications.
The formula of effective communication. Creative.
Internal Communications: An external influence catalyst.
PR: effective communications for business.
Digital marketing: unfamiliar words - familiar concepts.
Media Planning. Evaluation and effectiveness of communication campaigns.
The MarkStrat business simulation is designed to study the concepts of strategic behavior of companies in the market, targeted at top executives of companies seeking to obtain the specialized and state-of-the-art strategic thinking knowledge required by management.
Management of the marketing system
I'm a marketing director. Effective manager.
Marketing + Sales: Collaboration or Struggle?
Marketing planning and budgeting.
Working with a team.
Finance for the Marketer: Digital Language Marketing.
Management of marketing projects.
The art of public speaking and presentations.
Where does the tutorial end: managerial decisions by a marketer.
Olena Maltsevamore details
Oleksandr Savrukmore details
Maryna Starodubskamore details
Yaroslava Loyanichmore details
Roman Havryshmore details
Boris Adamovskymore details
Sergiy Nozdrachovmore details
Вадим Пустотінmore details
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